The thesis aims at supporting the international expansion of an inherently digital
company – Digital360. The project consists of developing an external strategic analysis of Africa
(North and South, Nigeria, Ghana) and a competitor analysis of players in the field of online
publishing, digital marketing, and marketing automation. The candidate will have the chance to apply
models from the strategy formulation process (e.g., PEST, RBV, SWOT, competitor analysis) to a
real-world setting and derive insights to guide decision-making.
The project has a strong practical component: the selected student will have the chance to join the
internationalization team within Digital360 and will be strongly involved in strategic meetings and
decision-making processes.