This thesis opportunity invites students to investigate the intersection of luxury hospitality and sustainability, focusing on how services and experiences within luxury hotels can promote sustainable habits and drive eco-friendly actions among guests. The aim is to explore innovative ways in which luxury hotels can educate their guests, leveraging the unique experiential nature of their offerings to promote environmental responsibility.

The thesis will be focused on:

1. Conduct a review of the literature on experiential learning to understand how experiences can educate consumers, shape their perceptions, influence their actions, and form lasting habits.
2. An analysis of guest behaviors that have the most significant negative impact in terms of sustainability
3. The conceptual design of two to three experiments to be implemented in a hotel environment, in order to evaluate the effectiveness of different approaches to communicating sustainability and influencing consumer behavior
4. The potential validation of the proposed experiments through interviews with industry experts

This topic is particularly relevant for students interested in sustainability, consumer behavior, service design, and hospitality management.