There is a growing corporate interest in the concept of “purpose”. A specific challenge of companies in this regard is that purpose is often considered either as a peripheral element or a bold aspirational statements, without any repercussion on the strategy, operations, and business model of the organization. Therefore, it is important to study how companies managed to graft a deep sense of purpose throughout the organization, the conditions that enabled it, and the final outcomes.

The project focuses on exploring multiple cases of companies that implemented “deep purpose” in their day-to-day practices. Secondary sources will be used for this thesis project. The objective is to develop an organizing framework that explains how companies can do it, and which are the changes that are needed to make it effective and lasting over time.

To apply, please send an email with your CV and course marks transcript to: luca.manelli@polimi.it

Application deadline: October 28 2022