Humans play a critical part in supply chain management. A lapse by one human or nonconformance to information system recommendations may create ripple effects across the supply chain. There are also instances where human intuition and ingenuity has led to more profitable outcomes that information systems have failed to deliver.

The value of humans in the supply chain should thus never be discounted as it is difficult to imagine a supply chain without human intervention in the foreseeable future. These realities call for more thorough research on behavioral supply chain management (BSCM) with a view to understand human behavior that consequently aids with more effective decision-making that benefits all stakeholders.

BSCM research studies how humans can be empowered to better contribute to supply chain practice, both individually and collectively, without compromising their own welfare.

Object of the Thesis:

The object of this thesis is to explore and analyze the role of human behavior in supply chain decision-making processes, with a particular focus on how psychological, cognitive, and social factors influence the efficiency, resilience, and performance of supply chain systems.

Through the lens of Behavioral Supply Chain Management (BSCM), this study seeks to understand how individual and collective human actions impact supply chain outcomes and how such behaviors can be aligned with organizational goals to improve overall supply chain effectiveness.